The mere reminder of money can make people behave differently, research shows. Just having someone remind you of money before an activity can reduce altruism.
How can this not be a good argument against market-driven charities?
I’m also pretty certain it works in Sales too. As any good salesperson or insurance agent will tell you, never mention the price until you’ve got the sucker hooked. People are much more likely to buy if the question of money doesn’t enter their minds first.
Of course, I never found this to be particularly useful advice–how can anyone buy anything without having money constantly floating around in his or her mind? In fact I find it incredibly annoying when people don’t talk money with me. Cost is an up-front thing for me, really.